"A Brand New World"

Jul 06 2010

Ron Conway + LeBron + Jeter + Peyton…

…invested in “We Play” - a youth sports social network and team management platform.

http://www.crunchbase.com/company/weplay

LOVE seeing athletes/musicians/celebrities etc leveraging their platform to expand their brand into entrepreneurial ventures that are organic to what they do.  

Do you think the Knicks baked in start-up assumptions into their LeBron pitch that allowed them to say that he would become a $1-2B man in NYC?

http://blogs.forbes.com/sportsmoney/2010/07/lebron-james-what-the-knicks-told-lebron-new-york-and-make-billion-dollars/

Probably not, but maybe they should have?

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