May 31 2010
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Predictive Analytics Applied to Retail
Very cool program being rolled out by Sam’s Club, Wal-Mart’s warehouse chain, called eValues that offers bargains tailored to each member, based on that member’s buying history.
Amazing to see what will develop around leveraging the mountains of consumer data that exists in today’s loyalty programs and going forward as they become more advanced.
http://www.nytimes.com/2010/05/31/business/31loyalty.html?pagewanted=1&ref=business
