May 09 2010
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Media Companies 2.0 = Gilt Group 2.0 & Groupon 2.0…Maybe?
Oversimplifying of course, but if traditional media’s historical mission was to create compelling content, develop a loyal audience, engage relevant brands to “buy that audience” in the way of advertising units in an attempt to “sell them stuff”, the article below suggests that media companies should revisit their mission in light of today’s capabilities as brought to you by the wonderful or scary (all about how you look at it) world wide web.
Thought provoking quote:
Just as railroad companies should have realized they were in the transportation business rather than the railroad business (and thus they missed the opportunity to get into the auto or air transportation business), media companies should recognize their business purpose is to connect their audience with products and services the audience desires.http://techcrunch.com/2010/05/08/media-merchants/
I try not to do it too often…but it’s a “Brand New World” out there!
