Retail 2.0
Retailers are moving very quickly to adapt to the iPhone enabled shoppers needs and capabilities. Placecast, Yowza, ShopSavvy etc and now a Kleiner Perkins backed player - “Shopkick” - is getting involved. Blurring the lines between Bricks and Clicks is very very very cool.
WSJhttp://online.wsj.com/article/SB10001424052748703763904575196221941772404.html?mod=WSJ_hp_editorsPicks
The goal of the Shopkick app—which is to launch this summer—is “not just to drive foot traffic, but to turn offline stores into interactive worlds” that are more entertaining to shoppers, adds Cyriac Roeding, the CEO and co-founder of Shopkick, which is backed by venture-capital firm Kleiner Perkins Caufield & Byers’s iFund. Shopkick, which is based in Palo Alto, Calif., expects to be paid for its performance, such as driving additional sales and bringing in new customers. Just as Google Inc. matches online ad offers to users’ actual online activity, Mr. Roeding argues Shopkick can improve the efficiency of marketing in the physical world over the traditional Sunday coupon circular. BTW, I clearly need to learn how to use Bit.ly…that link up there is just way too long!
